Asaf MosheMar 13, 20204 minThink AI-first: The journey from segmentation to hyper personalization.Hyper personalization can be considered as an additional layer on top of the personalization layer, it uses a variety of different data sour
Asaf MosheMar 7, 20204 minHow to measure user retention and why it’s so important for you to understand it?Retention is a metric that measures how many users return to your product over a period of time and considered to be one of the most importa
Asaf MosheFeb 26, 20206 minGamification unraveled: The secret for long lasting users engagement.In this article I will explain the difference between intrinsic motivation and extrinsic motivation and how different psychological methodol